ER&L Fest Conference Brand Theme Design

ER&L conference is for the eResources and digital services library community where people come together to meet, learn, and have some fun along the way.

Our recent brand theme design as a "colorful festival" brings the raw energy of a vibrant community, fusing electric color, bold typography, and fluid forms to mirror the music and the people behind it. Every touchpoint, from logos to giveaways, feels immersive and in constant motion, pulling you into a world where sound, displays and excitement come together.

Design

A spirited and joyful logo bursting with energy featuring a custom typeface that casts celebration and captures the bright spirit of the incredible events to come. The color palette is warm and inviting; featuring yellows, oranges, soft pinks, and sky blues, with accents of vivid seafoam green from the festive elements. Uplifting and approachable, the visuals spark joy and curiosity with a fun, friendly vibe that warmly invites everyone in.

Results

With over 1200 attendees and 92 exhibitors, the event felt like a full on music festival packed with energy and excitement. The design pulled people in, kept them moving, and created a fun, engaging vibe that made every moment feel alive. It turned the whole experience into something people didn't just attend but actually felt part of!