Imagine & Build Summer Adventure Theme Design

The Alameda County Library's Summer Adventure 2025, "Imagine and Build," celebrates creativity and exploration. This brand design theme shapes the program's visual identity, activities, and communications encouraging all Alameda County residents to visit their libraries, dream big, build connections, and create new possibilities. By uniting the brand around imagination and building, the design empowers diverse communities to craft unique experiences.

The logo design features a playful and creative contrast between two halves of a single idea. The word "Imagine" is rendered with open, unfinished lines—suggesting creativity, possibility, and the freedom of unformed ideas. In contrast, the word "Build" is created out of colorful, chunky shapes, giving it a tactile, grounded look that symbolizes action, construction, and turning ideas into reality.