Joanne Weir Brand Identity

Unlike most projects with tight deadlines, this collaboration gave us the rare freedom to slow down and experiment during the COVID-19 pandemic. Without the usual pressure, we explored bold creative directions by testing ideas, refining concepts, and reworking designs until they felt just right.

Chef Joanne Weir’s enthusiasm fueled the process, as we developed design elements, colors, and imagery that reflected her passion for cooking and travel. Each page was thoughtfully crafted to express her authentic voice, resulting in a brand presence that feels both personal and timeless. We were having so much fun with development that we even whipped up custom designed bags and dinnerware.