Launching the public debut of Rhoda AI
The AI robots are here, and they are getting smarter. Rhoda AI is a research and development lab creating AI robots like never before. They pretrain robots using millions of hours of video before deploying them for tasks, making them some of the most efficient AI robots for automotive, manufacturing, logistics, and ecommerce. Not only are they fast learners, but they also continue to improve through objective learning.
We were contacted by Rhoda AI through an old friend. He probably would not want to talk about it, but one summer, many moons ago, he was a wonderful intern for PxI. We always knew he was destined for bigger things than pixels on a screen.
Eric Chan, co-founder, asked if we could pitch to the other founders with a very fast turnaround and some design concepts. We were delighted at the opportunity. We put our heads together, developed brand design concepts for the website, and presented them to the team late at night, true to startup fashion. They loved the work and asked, “How fast can you build it?” We pushed to meet their deadline and launched within hours of their public relations release. Everyone was thrilled with the result.
The concept that helped us win the project was creating a balance between advanced AI technology and a high-end, research-driven aesthetic. We aimed to blend a sleek, modern feel with the clarity and structure of a research paper, resulting in a brand that feels both intelligent and refined.
Design
Our design approach combines a high-end, modern UI with the editorial rigor and typography of a research journal, resulting in a brand design that feels both intelligent and sophisticated.
Results
A successful public debut that established Rhoda AI as a sophisticated leader in the robotics industry supported by a cohesive brand website helping secure the next round of funding valued at 1.7 billion.
- Brand Design
- Web Design
- Brand Messaging
- Video Editing
Storytelling through precise video edits
We re-edited the homepage hero banner video, the primary entry point to clearly demonstrate how the robot’s advanced AI engineering is effectively realized in practice.
Brand design
Blending a website’s brand design with a sleek, minimalist aesthetic means embracing clarity, precision, and effortless elegance, with clean typography, generous whitespace, and intuitive interactions that feel almost invisible. The result is an experience that feels both refined and purposeful, where visual simplicity enhances usability rather than distracting from it. It becomes a thoughtful fusion of aesthetics and evidence, creating a digital presence that is not only visually striking, but deeply effective and centered around technical knowledge.
Messaging with a personality
Infusing the website with a playful personality that reflects the engineers' quirky, imaginative spirit. Subtle Easter eggs reveal themselves on hover, accidentally rewarding users with hidden moments of delight.
Public launch
At its initial public launch, the company brand style stood out not just because of the amazing technology, but through a website design that struck a delicate balance between high-end polish and academic rigor. The design paired refined visuals clean layouts, subtle motion, and mixed typography with an almost scholarly clarity in how information was structured and presented.
