Heejung Yoon found herself struggling to blend in with American culture and it unknowingly raised issues about her own cultural identity. Heejung took the opportunity to explore her personal journey to define her cultural identity. Culture Personality is her MFA thesis project that reveals how individuals reconcile their Korean-American cultural identities and personal differences in a multi-generational and trans-racial context.

"Complex Identities: Korean | American" book was created in 2004 telling the stories of Korean-American interracial couples, Korean adoptees, and people of Korean-American mixed race living in America.

Design sketch

design journal sketching

Book design

Complex Identities: Korean | American

Book pages

Website design

This website was developed in Macromedia Flash in 2004 and is currently being redeveloped for today's technology.

web design and development